Lakme Eyeconic 10 Hr Kajal in Brown- Review,Price, Photos, EOTD

Let me start this rant review by saying that I’m one of those few girls in India who doesn’t like to put black kohl/kajal on her water line or under it or over it, unless I’m smoking it out. Yes, I detest black kajal for myself. Why? Because I’ve seen too much of it put wrongly throughout my school & highschool years. Girls would apply black kohl on their waterline and lower lash line and eventually it would smudge and they’d all have racoon eyes, and they still wouldn’t wash it off! I love my Lakme Eyeconic Black kajal, its so creamy and its such an intense black, but I’d never wear it alone! I always wear it over a complementary eyeshadow, and I almost always soften it to a smokey eye look.

Lakme Eyeconic 10 Hr Kajal in Brown- Review,Price, Swatches, Photos, EOTD, where to buy in India online

That’s why I’ve been on the hunt for an affordable multipurpose brown liner & kohl, to be precise I’ve wanted a twin of the Eyeconic Black, but in brown color. I’ve contemplated trying out the L’Oreal pencil, the Colorbar one , Faces Long Wear one etc.. But the price has always stopped me. And then Lakme decided to do exactly what I was thinking- releasing Eyeconic Kajal in more shades. Needless to say, I brought this as soon as it arrived at the Lakme counter near my house, way back in January.

Is it just like its cousin, the Eyeconic black? Read on to know more. 

Lakme Eyeconic 10 Hr Kajal in Brown- Review,Price, Swatches, Photos, EOTD, where to buy online in India

Cost: Rs.250.

Qty:0.35gm
Buy Online from: NykaaFlipkart,Jabong.
See my experience with Nykaa HERE and Jabong HERE

One thing that I noticed is that Lakme has not mentioned ‘kajal/kohl’ anywhere on the packaging. Just Eyeconic Brown. So that’s the name I’ll be using here as well.

Instructions for use (written on packaging):

Lakme Eyeconic 10 Hr Kajal in Brown- Review,Price, Swatches, Photos, EOTD, where to buy online in india, how to use

Lakme Eyeconic 10 Hr Kajal in Brown- Review,Price, Swatches, Photos, EOTD, where to buy online in India, how to use

My take on Lakme Eyeconic Brown:

The Packaging:
Lakme Eyeconic Brown comes in a black and turquoise mechanical pencil with the shade name written on a thin strip at the bottom of the pencil. Now this is what I don’t get. Why does Eyeconic White get a matching body and the rest of the shades share the old black packaging? (racist much?) 

Lakme Eyeconic 10 Hr Kajal in Brown- Review,Price, Swatches, Photos, EOTD, where to online, how to use

It’s a pain for me to read the bottom of the pencils and find the brown pencil. And I have just two of the Eyeconic shades. What if I had 4? I’d be spending most of my makeup time finding the right colored kajal. The pencil is sturdy and the twist up mechanism works well.

The color:

Lakme Eyeconic 10 Hr Kajal in Brown- Review,Price, Swatches, Photos, EOTD, how to use, smoky eye look, smokey brown eyes, everyday makeup, buy online in india

Eyeconic Brown is a deep brown color, if applied heavily on the waterline it looks almost like black. Because of its deep color I feel it will show up on darker skintones as well. It’s a matte finish sans shimmer. It is well pigmented.

The texture:
I love that its just as creamy as Eyeconic Black. Eyeconic Black is a must have for me when it comes to smoky eyes and with Eyeconic brown I can finally get the brown smoky eye right. Kudos to Lakme for maintain the quality of the range.

How I use it:
Here’s how it looks on the lid and  waterline:

Lakme Eyeconic 10 Hr Kajal in Brown- Review,Price, Swatches, Photos, EOTD, how to use, smoky eye look, smoky brown eyes, everyday makeup, buy online in india

But that’s not how I wear it. I love to create a subtle everyday smoky look with this pencil. 
All I need is Eyeshadow primer, Eyeconic Brown, a pencil brush, a matte dark brown, a matte medium brown. And the overall result is this:

Lakme Eyeconic 10 Hr Kajal in Brown- Review,Price, Swatches, Photos, EOTD, how to use, smoky eye look, smokey brown eyes, everyday makeup, buy online in india

Lakme Eyeconic 10 Hr Kajal in Brown- Review,Price, Swatches, Photos, EOTD, how to use, smoky eye look, smokey brown eyes, everyday makeup, buy online in india

Lakme Eyeconic 10 Hr Kajal in Brown- Review,Price, Swatches, Photos, EOTD, how to use, smoky eye look, smokey brown eyes, everyday makeup, buy online in india

I LOVE this look alot. Its subtle and perfect for college, yet there’s that smoky look to the eyes.

Weartime & removal:
Lakme claims 10hrs smudge proof and waterproof wear. I find that this depends a lot on the weather. In cold season, Eyeconic Brown would last over my lids for longer, but in summer it fades within few hours. That’s why I’ve taken to using this over a primer and it lasts really long. It doesn’t smudge, which I love, but I can’t verify the waterproof claims as I haven’t been in contact with water while wearing this. It lasts for about 2 hours on my waterline, but then, its not meant for waterline. It removes quite easily even with a non-oil based makeup cleanser.

Overall Verdict: 4/5
Lakme Eyeconic 10 Hr Kajal in Brown- Review,Price, Swatches, Photos, EOTD, how to use, smoky eye look, smokey brown eyes, everyday makeup, buy online in india


There’s nothing like the feeling of relief when you’ve searched high and low for something, and then finally, it comes into your hands, at a better bargain than you’d dreamed. I’ve wanted a brown pencil that can function as a liner, kajal, smokey eye pencil since a realllyy long time and with the launch of Lakme Eyeconic Brown, I can say that my search ends here! It can be used for both daytime office/college wear and nightout smoky eye looks. Its not perfect, for me the staying power varies hugely, but that’s nothing that can’t be taken care of by use of a little eyeshadow primer. I recommend this pencil to everyone, if you love Eyeconic Black, you’ll heart this baby too! 

Pros:
  • Budget friendly
  • Pigmented
  • Multipurpose
  • Easily available
  • Sturdy packaging
  • Easily removable with cleanser
Cons:
  • Packaging similar to other colors
  • Doesn't have a good weartime