For the longest period of time, I’ve been a
stern Maybelline Mascara user! I’ve tried all variants (right from my teens)
& because they were so good & affordable, I’ve repurchased them over
& over again. However, one fine day in March, I decided to branch out a
little and try some other mascaras, and that’s how I ended up buying the Bourjois
Twist Up the Volume Mascara. I originally wanted another mascara from them,
but it was OOS :( Just FYI, Bourjois products are not sealed,
so be careful when you’re buying their products. If you see the SAs open any product
– BB cream, Mascara, lipstick etc. make sure that you report them to the store
manager! Bourjois is considered as a drugstore brand even in India, but
actually its not. Drugstore products are those that you can literally get at
your drugstore (general store) like Health & Glow or New U, but I’ve never
found Bourjois products there! Anyways, lets get on with the review.
Price: Rs. 830 / ~$12.7
Qty: 8ml / 0.27 fl. Oz.
Shelf life: 6 months after opening
Company claims:
Two transformable brushes in one!
Use position 1 to lengthen and separate lashes
Use position 2 to volumise and intensify lashes
Its intense black formula quickly builds full coverage and volume on every single lash.
Lashes look visibly lengthened and perfectly volumised!
My
experience with the Bourjois Twist Up the Volume Mascara
Packaging: The Bourjois
Twist Up the Volume Mascara comes in a simple black case which actually looks pretty cheap (for the
price!) . The top part of the cap is
twistable – you can twist it to change the shape of the wand. Twisting it to the right gives you a
shorter & conical wand with bristles slightly densely packed for adding
more volume; at least that’s the intention. Twisting that back to the left gives you a straight, longer wand
with bristles slightly wider apart than the volumising wand, this is supposed
to give your lashes a defined length.
volumising wand
lengthening wand
Product vs Claims:
For the first many times when I used the Bourjois
Twist Up the Volume mascara, it honestly felt quite gimmicky & hard
to use. I’m accustomed to the Maybelline mascaras & those have a drier
formula. The formula of this mascara
is runny. On top of that, both the wands are pretty different to the
Maybelline mascara wands. I feel like the Maybelline wands actually have hairy
bristles and this mascara has plastic bristles. I don’t know if the material is
indeed plastic (can’t find the details anywhere!) but it takes a bit of
adjusting at start. You really have to spend time figuring out how to make the
wand work best for you (though this is true for any mascara!) and since there
are 2 wands here it takes double the time.
just with lengthening wand
The color of the mascara is jet black. Honestly, the difference between the Lengthening Wand & the Volumising
wand isn’t much. The Lengthening Wand does make my lashes look a longer
than they are however it gives absolutely no volume. It separates each lash
without clumping (see pic above). The volumising side of the Bourjois Twist Up the Volume
Mascara is not the most impressive volumising mascara that I’ve tried(see pic below). I mean, Maybelline Falsies Volum’ Express is the winner any day, hands down! As you’ll
see from the pics below, it does curl up my lashes and gives them volume. But
its not as dramatic as I’d like it to be. There’s isn’t much difference between
the effect both wands give my lashes. Both the wands curl my lashes a bit.
just with volumising wand
The Bourjois Twist Up the Volume Mascara
is
suitable
for everyday office wear. But I could definitely do with more volume, that’s
why I sometimes curl my lashes before I apply it, this gives a more dramatic
effect.
Legthening + Volumising wand :
To get the best of both worlds, you can
also use both these wands together. In the pic below, I haven’t curled my
lashes & I’ve used both the wands one after the other, going back and forth
as needed. I’m pretty happy with the effect, the volume is definitely to my
liking & my lashes look quite wispy! I
recommend not putting too many coats because the formula is wet and can make
your lashes look very sparse.
lengthening & volumising wand combined
Weartime:
Bourjois Twist Up the Volume Mascara has a very impressive weartime. It stays on my eye lashes without making the lashes droop for 12 hours straight, after which I had to remove my makeup. One thing I really admire is that the Bourjois Twist Up the Volume Mascara doesn’t smudge at all, this is something that some of the Maybelline washable & waterproof mascaras lack! It also doesn't flake during the day.
Bourjois Twist Up the Volume Mascara has a very impressive weartime. It stays on my eye lashes without making the lashes droop for 12 hours straight, after which I had to remove my makeup. One thing I really admire is that the Bourjois Twist Up the Volume Mascara doesn’t smudge at all, this is something that some of the Maybelline washable & waterproof mascaras lack! It also doesn't flake during the day.
Removal:
the Bourjois Twist Up the Volume mascara I have is not waterproof (another first for me!)so it is easy to remove with any makeup remover, even Bioderma.
the Bourjois Twist Up the Volume mascara I have is not waterproof (another first for me!)so it is easy to remove with any makeup remover, even Bioderma.
Overall
Verdict: 3.8 / 5
I won’t consider the Bourjois Twist Up the
Volume Mascara as a must have, but it’s good for everyday wear if you don’t
like heavy volume. I like that it easily separates lashes, doesn’t smudge at
all & wears for a really long time. However, there are definitely cheaper
mascaras in the market that can do the same task. The formula has never
irritated my eyes so that’s another plus point.
