Recently I got to try out the ‘Utility Pouches’ that India
Circus sells. In case you don’t already know, here’s a bit about the brand:
India Circus is a
contemporary design label offering affordable and sophisticated designs by
renowned designer Krsna Mehta, Design Director of India Circus. The collections
offer various life-style products, ranging from home decor to personal
accessories. India Circus designs seek to introduce modern sensibilities to
Indian aesthetic traditions. With an All-Indian palette, India Circus draws
inspiration from the flora & fauna as well as the rich heritage of India.
IndiaCircus’s philosophy is very simple. We seek to bring to you a range of
products right from home decor to personal accessories that is flavoured with
the Indian aesthetic. Neither are our products too traditional and archaic, nor
are they very futuristic. They all are a fine balance of the old and the new,
the classic and the chic…in short, completely contemporary.
The site has crossed international frontiers and today has partnerships
with groups such as WestWing, Fab.com, HauteLook and so on, with maximum
traction coming in from buyers in Middle
East, Asian countries, Australia, Europe, America & Canada. IndiaCircus
also has offline tie-ups in France, Singapore, Hong Kong, Dubai, USA &
Indonesia. The aim of IndiaCircus is to target specialty & concept stores
(dealing with interiors/home accessories) as well as departmental stores.
I must say, I have
been enjoying these utility pouches, or makeup bags as I like to call them, of late.
They are pretty great multi taskers with respect to storage, and the fact that
they have quirky prints and pretty colors makes them all the more reachable. I haven’t
used both bags for long, but so far the quality seems great. Here are the two pouches
that I choose: